CEO of Twitter Linda Yaccarino Backs Critiquable Tweet Reading Limits
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On Tuesday, Twitter CEO Linda Yaccarino posted in support of the temporary limit on the amount of tweets users can read in a day that was announced on July 1. The business also claimed that advertising has remained consistent in the days after the decision, which has been met with harsh criticism from both users and marketing experts.

In her tweet, Yaccarino said: “When you have a mission like Twitter — you need to make big moves to keep strengthening the platform.” It was her first statement in public regarding the restrictions made public on Saturday by the company’s owner, Elon Musk, who claimed that they were designed to deter “extreme levels” of data scraping and system manipulation.

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Twitter users provided screenshots in the days following Musk’s statement demonstrating how they had reached their limit and were no longer able to view any tweets, including those on the pages of corporate sponsors. Professionals in the field of marketing also stated that it would jeopardise Yaccarino’s efforts to draw in advertisers.

According to Twitter, the constraints have only had a minor impact on a small portion of platform users.

The company wrote on its blog on Tuesday, “We must take severe measures to eradicate spam and bots from our platform in order to ensure the validity of our user base.

The restriction went into effect immediately after Twitter started asking users to log into an account in order to access messages on the social media network.

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Threads, a microblogging software that will be launched by Facebook parent Meta Platforms, is a direct threat to Twitter, which has come under fire ever since Elon Musk acquired the firm for $44 billion in 2022.

When asked in an email why the CEO held off on commenting until three days after the move was disclosed, Twitter declined to comment and instead sent Reuters a poop emoji, the company’s go-to reaction to media queries.